Women's Soccer World Cup - France 2019

Buenos Aires, July 04, 2019


When talking about soccer we think of Maradona, Messi and other legendary players of the men's team. However, last June the main protagonists were others: Banini, Benítez, Santana and 20 other players who qualified for the first time to compete in the women's World Cup played in France from June 7 to July 7 of 2019.

Graph 1: Comparison between different search terms relating to women' soccer world cup and its mentions on Twitter. Source: Google and Sysomos.

While the impact of a men's soccer World Cup in Argentina is above most of the country's issues, the women's tournament did not go unnoticed. On TV, the games of the National Team in the group stage had an average rating of 2 points calculated in universe and 4 in homes. Regarding Google search interest, this topic represented more than 30% of what was generated during the men's World Cup. And there were more than 100 thousand mentions only on Twitter.

On TV, those who had greater affinity with the women's soccer team matches were 35+ men of all socio-economic levels; it was in this target that the average rating of the national team matches reached 3.6 points.

Observing the search interest in Google on issues related to soccer and the mentions on Twitter related to women's selection, is observed that the days of high interest and high interaction in social networks coincide with the dates of the matches and immediately decrease the next day.

Among the provinces with the greatest search interest in the term "women' soccer" it is noticeable that San Luis and Río Negro are in second and third position respectively (Gabriela Gartón lives in San Luis and Miriam Mayorga is from Bariloche).

Among the most used hashtags are #francia2019, #fifawwc, #vamoslaspibas, #somosargentina and #seleccionfemenina.

The largest number of twits and mentions are positive, encouraging the selection and highlighting their first performance in a World Cup.

Among the most re-twitted posts, some of the highlights are about the good atmosphere of the Women's World Cup compared to the Man's World Cup: "I didn't know that soccer could be a civilized environment until I met Women's soccer"; "It's like watching the Simpson where men hit their heads with a pot and then women arrive being heads of surgery or environmental lawyers."

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