Argentina. Last Wednesday April 10, the Argentine Advertising Council held its Ordinary General Assembly, in which the Board of Directors was selected and our agency will join the board this year. The position will be held by Gustavo and Julieta Quiroga.
During 2018, we participated in the commission in charge of the community support campaign "Boys without Alcohol", which aimed to raise the awareness among parents about the early consumption of alcohol and the consequent damage to health; to manage this campaign we counted on the advice of different social organizations specialized in the field.
From Quiroga we took care of the planning and achieved the collaboration of the media from all over the country which helped us spread the word donating advertising spaces. The campaign had excellent results: 91% coverage in AMBA (AMBA: Buenos Aires City and Municipalities in Buenos Aires Province) and 63% at country level, being comparable with more outstanding traditional communication actions, fully oriented to the commercial area.
We are very happy to be part of this team and fully grateful for the unique opportunities to contribute, from our know-how and possibilities with awareness and public good.
© Quiroga Media Agency Argentinaa