World Annual Meeting - ICOM

May 2019

For the first time Quiroga Media Agency participated in the ICOM World Meeting, which took place in Vancouver on May 15, 16 and 17, 2019. ICOM -International Communication Network- is one of the largest independent networks of advertising agencies, media and marketing worldwide.

Gustavo Quiroga, CEO of the Agency, talked about his experience and highlighted how valuable it was for him to connect with industry experts from around the world, with related ideas and philosophies.

"It was very interesting to be able to explore business opportunities together and share the developments of the industry around the globe in this type of Independent Agencies as well as share ideas to improve the product and excel in the market."

The big question shared around the world is how to generate value for the customer and how to put a price on that value.

"It is our duty to generate a product transformation. And this is how we are working in Quiroga today: developing concepts and tools that allow us to grow as an Integral Solutions Agency with the data as a pillar, counting on the added value of our Senior Management. We understand the business as a Connections Map, articulated under Conductive Ideas (Data Driven Content) to reach the audiences that the client seeks to connect. We have already stopped thinking about "Primetime", to think about "MyTime". Ideas should emerge from this thought as a filter to be valued. "

For Quiroga, the independence of the agencies marks an important differential, positioning themselves as agents of rapid adaptation to the changes of the industry.

"This is valuable for many clients who feel the lack of versatility and movement that many actors have in this business category; in this fast and changing world, we believe -from Quiroga- that we have the mission to move quickly to integrate as structures agile to the new necessities of a dynamic market that demands decisions at all times. I am proud to be part of ICOM for LATAM & US Hispanic and very grateful for this unique experience. "

© Quiroga Media Agency Argentina

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