The most traditional commercial center of the Capital city -with 43 years of existence- needed to approach the population, aiming with a new perspective in the December season, which is the most important commercial period and of great advertising.
KEY ASPECTS
Leave the conventional environment aside (price - product) and generate experiences seeking to improve traffic and average purchase ticket.
OBJECTIVE
Sponsoring Good Gifts and Good Packaging, generating interest to the customers.
MEDIA PLAN
Integration of Contact Points (Own, Payments and Won) developing a 360 ° experience.
- Own Media: Packaging of the Prize given for purchases in the shape of a gift (2 Mercedes Benz A200 - 2019) and displayed in the hall of the mall.
- Paid Media: Media items lined as a gift and displayed in different advertising vehicles (Public Road, Printed).
- Won Media: Social Networks through scrolling games in cellular, created a number of combinations of Santa's packing goblins.
RESULTS
- 2.79 Million Customers in December 2018.
- From 20.000 (2017) to 67.000 (2018) tickets registered for the draw (+ 335%).
- More Quality Traffic.