#MartesRandys (#TuesdaysRandys)

Randys


Randys

Branding campaign aiming the migration of the high Facebook traffic from Tuesdays to the points of sale, increasing the number of transactions.

Key aspects

It was found that on Tuesdays -regardless of the fortnight or active promotions and without any specific call to action to those days- the brand's Facebook page showed a much larger interaction of its followers than the rest of the days of the week.

Objective

Increase the Facebook fan base and their interaction with the posts.

MEDIA PLAN

The #MartesRandys campaign was created, which grants an exclusive benefit to fans of the brand's fan page, redeemable only in PDV showing a post that describes the benefit published on the same day.

The Campaign communication is carried out continuously on social networks and PVD, with specific radio support on special dates. We always work with expectation, both unknown and unveiled according to the benefit to be granted.

RESULTS

There was an immediate increase in transactions on Tuesdays at all Randys' locations and the management and continuous adjustment of the benefits granted allowed the average ticket value of those days to be raised.

We were also able to give greater rotation to stationary products and cross promotions, managing to double redemptions month by month.

As for the fan page, we managed to optimize the budget, reducing the cost per share monthly and the cost per new follower; which translates into a greater fan base and their interaction with the publications.

New followers: + 49%

Monthly interaction: + 440%

We think Latin America from Latin America.

GLOBAL

Carlos Pellegrini 855 Piso 11,
Buenos Aires, Argentina
(+54 11) 3988 3910info@quirogamedios.com

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000info@quirogamedios.com

BOLIVIA

Calle Los Claveles #115,
Sirari Santa Cruz,
Bolivia
(+ 591) 3314 0606 info@quirogamedios.com

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754info@quirogamedios.com

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 info@quirogamedios.com

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 info@quirogamedios.com

ECUADOR

Av. 12 de Octubre 24-528 y Luis Cordero,
Edificio World Trade Center, Piso 9, Of. 903,
Quito, Ecuador
(+593 9) 9466 6838 info@quirogamedios.com

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 info@quirogamedios.com

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 info@quirogamedios.com

PERÚ

Calle Monte Rosa 240 oficina 1004, Chacarilla,
Santiago de Surco, Perú
(+51-1) 676 1104 info@quirogamedios.com

URUGUAY

25 de mayo 635, piso 7,
Montevideo, Uruguay
(+598) 2917 0170 info@quirogamedios.com

USA

78 SW 7th,
Miami, Florida, Estados Unidos
(+1 786) 302 4405 info@quirogamedios.com