Petróleos del Perú (Petrol of Perú) is a Peruvian state owned company dedicated to transportation, refining, distribution and marketing of fuels and other petroleum products.
Campaign:
Sponsoring Peruvian drivers Fernanda Kanno and Aníbal Aliaga in the 2019 Dakar Rally.
OBJECTIVE
Generate high coverage values in the area of the Autonomous City of Buenos Aires.
Media Objective:
Campaign video visualizations.
Target:
Men and Women age 20 + in the cities of Lima, Ica and Arequipa, Peru.
Media and formats:
YouTube (In-Stream video), Facebook and Instagram (video post).
Period:
January 11-18, 2019.
Summary:
2019 starts with the most extreme event of the world in Peru, the Dakar Rally. This event attracts on average more than 500 pilots of different categories as well as sponsorships of different commercial brands. In the case of PetroPerú, highlighting the support of the Peruvian pilots Fernanda Kanno and Aníbal Aliaga.
Using the YouTube, Facebook and Instagram platforms, the video was scheduled aiming to obtain the highest number of visualizations of the target in eight days of campaign.
Results:
- 2,271% más de visualizaciones entregadas vs lo proyectado.
- 2,271% more views delivered vs. projected.
- 230,475 views delivered of the 9718 projected.
- More than 7500 clicks.
- More than 1 million impressions.
Prints:
