Rapifideo

Nissin Foods


Campaign aiming to generate Awareness of the product in the cities of Mexico, Tabasco, Chiapas, Veracruz, Quintana Roo and Yucatán. Reach 1.5 million users in the digital media.

KEY ASPECTS

The strategy focused on promoting the campaign of Doña Lucha (spokesperson for the brand).

OBJECTIVE

Generate Awareness of the product in Mexico City, Tabasco, Chiapas, Veracruz, Quintana Roo and Yucatán. Reach 1.5 million users in the digital media.

MEDIA PLAN

Since the strategy focused on promoting the campaign of Doña Lucha (spokesperson for the brand), digital media were chosen in order to generate a great impact and presence in our audience.

Facebook would allow us to reach our target during the short period of the campaign. The posting would be efficient and frequent, allowing us to perform better.

DSP would facilitate us to find the target in different sites and outside social networks.

YouTube: our main objective would be based on this platform and in order to generate a large number of views, the In-Stream format would be selected in this case.

Foursquare: Foursquare support was included to approach our target in places where the product would be distributed.

To reinforce the campaign organically, different spokeswoman memes would be posted in different Twitter influencers' accounts.

RESULTS

The strategy was a success, the use and combination of media allowed us to generate direct lines of communication and detect our target, generating interaction between the material and the user. Throughout the campaign large waves of traffic were generated on the videos of the campaign that lived within YouTube. The use of DSP, Facebook Ads and influencers on Twitter allowed us to strengthen communication and give the campaign an extra boost. Obtaining more than 1.8 million reproductions in the Nissin channel.

30 videos published on the YouTube platform, reaching more than 1.8 million views.

Memes on the official Facebook of the brand, allowed us to align communication within the Nissin community.

Several influencers made use of the meme to publish it on their own timeline and generate conversation supported with the hashtag #RapifideoyYo.

We think Latin America from Latin America.

GLOBAL

Carlos Pellegrini 855 Piso 11,
Buenos Aires, Argentina
(+54 11) 3988 3910info@quirogamedios.com

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000info@quirogamedios.com

BOLIVIA

Calle Los Claveles #115,
Sirari Santa Cruz,
Bolivia
(+ 591) 3314 0606 info@quirogamedios.com

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754info@quirogamedios.com

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 info@quirogamedios.com

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 info@quirogamedios.com

ECUADOR

Av. 12 de Octubre 24-528 y Luis Cordero,
Edificio World Trade Center, Piso 9, Of. 903,
Quito, Ecuador
(+593 9) 9466 6838 info@quirogamedios.com

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 info@quirogamedios.com

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 info@quirogamedios.com

PERÚ

Calle Monte Rosa 240 oficina 1004, Chacarilla,
Santiago de Surco, Perú
(+51-1) 676 1104 info@quirogamedios.com

URUGUAY

25 de mayo 635, piso 7,
Montevideo, Uruguay
(+598) 2917 0170 info@quirogamedios.com

USA

78 SW 7th,
Miami, Florida, Estados Unidos
(+1 786) 302 4405 info@quirogamedios.com