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Huawei


Branding campaign with the objective of increasing the brand recognition in the Argentine market based on the quality of its products and increasing market share levels in the local market.

KEY ASPECTS

Beyond the right media mix, the challenge was to identify actions and spaces to achieve the necessary impact on the target.

OBJECTIVE

Generate an efficient mix of Media, to achieve Coverage in the Target and Brand awareness.

MEDIA PLAN

We achieved to have Huawei Mate 7 as the smartphone that Marley (Argentine actor) uses in "Elegidos" (Chosen) in TELEFE, where the cell phone is the tool that allows the audience to participate through their vote and choose whether the participant continues in the entertainment program or not. Achieving direct association with technology and entertainment.

In OOH, special developments were made to generate high impact, we played with the possibility of highlighting the Huawei Logo with corporeal formats. Also appealing to the concept of "International" as the 3rd. worldwide producer, we have our ads in Ezeiza Airport and Aeroparque (Domestic Airport).

In Digital, high impact and innovative formats were used, focusing on segmentation possibilities. We amplify the commercial in both networks and known media. We monopolize the main technology sections of the market. There was a strong synergy with the Offline strategy for example, through the mobile app of "Chosen." Strong presence in Mobile applications and recognized newspapers. SEM strategy.

RESULTS

The use of the media mix allowed us to reach the planned coverage levels with a high impact, managing to contact almost 80% of the defined target.

We think Latin America from Latin America.

GLOBAL

Carlos Pellegrini 855 Piso 11,
Buenos Aires, Argentina
(+54 11) 3988 3910info@quirogamedios.com

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000info@quirogamedios.com

BOLIVIA

Calle Los Claveles #115,
Sirari Santa Cruz,
Bolivia
(+ 591) 3314 0606 info@quirogamedios.com

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754info@quirogamedios.com

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 info@quirogamedios.com

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 info@quirogamedios.com

ECUADOR

Av. 12 de Octubre 24-528 y Luis Cordero,
Edificio World Trade Center, Piso 9, Of. 903,
Quito, Ecuador
(+593 9) 9466 6838 info@quirogamedios.com

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 info@quirogamedios.com

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 info@quirogamedios.com

PERÚ

Calle Monte Rosa 240 oficina 1004, Chacarilla,
Santiago de Surco, Perú
(+51-1) 676 1104 info@quirogamedios.com

URUGUAY

25 de mayo 635, piso 7,
Montevideo, Uruguay
(+598) 2917 0170 info@quirogamedios.com

USA

78 SW 7th,
Miami, Florida, Estados Unidos
(+1 786) 302 4405 info@quirogamedios.com