Good things last forever

Gafa


The media strategy was based to go with the concept of the campaign in "the month of lovers" under the slogan of "Good things last forever."

KEY ASPECTS

Under the slogan of "Good things last forever" a Microsite was developed; in this site users could participate by answering tests to obtain the instance in which their love relationship was found (freezer, refrigerator or oven). They could also upload photos of their faces to commercials via the web and become their actors.

In addition, this promotional action was accompanied by a radio strategy. Couples of radio announcers related to the target were selected in order to generate a scripted situation in which the slogan was used to promote the entrance to the microsite. The creative application was the implementation of radial NTPs by selecting the announcers, achieving interaction between them inviting to visit the website.

OBJECTIVE

Make a media plan for "the month of lovers" in order to communicate an online promotion bringing the brand closer to the family, using an innovative strategy in internet media plus radio.

MEDIA PLAN

Internet - Radio.

RESULTS

The impact achieved was to bring the brand closer to the family, associating it with concepts such as familiarity, warmth, modernity.

  • Through this action we reach a younger audience than usual.
  • The campaign achieved more than 1,200,000 impressions and more than 100,000 clicks.
  • 6,548 were registered and there were 34,778 visits.

We think Latin America from Latin America.

GLOBAL

Carlos Pellegrini 855 Piso 11,
Buenos Aires, Argentina
(+54 11) 3988 3910info@quirogamedios.com

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000info@quirogamedios.com

BOLIVIA

Calle Los Claveles #115,
Sirari Santa Cruz,
Bolivia
(+ 591) 3314 0606 info@quirogamedios.com

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754info@quirogamedios.com

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 info@quirogamedios.com

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 info@quirogamedios.com

ECUADOR

Av. 12 de Octubre 24-528 y Luis Cordero,
Edificio World Trade Center, Piso 9, Of. 903,
Quito, Ecuador
(+593 9) 9466 6838 info@quirogamedios.com

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 info@quirogamedios.com

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 info@quirogamedios.com

PERÚ

Calle Monte Rosa 240 oficina 1004, Chacarilla,
Santiago de Surco, Perú
(+51-1) 676 1104 info@quirogamedios.com

URUGUAY

25 de mayo 635, piso 7,
Montevideo, Uruguay
(+598) 2917 0170 info@quirogamedios.com

USA

78 SW 7th,
Miami, Florida, Estados Unidos
(+1 786) 302 4405 info@quirogamedios.com