Messenger

Blackberry


Launch of the application.

KEY ASPECTS

Blackberry needed to launch the Blackberry Messenger (BBM) multi-platform application for IOS / ANDROID users simultaneously in Argentina, Colombia and Mexico.

OBJECTIVE

BBM needed an intense growth to stop the erosion of market share and keep users of Blackberry devices connected to their contacts using other brands of smartphones.

MEDIA PLAN

Quiroga recommended a complete mobile campaign focused on applications with large volume of users per market to improve branding and a mobile cost-per-click (CPC) and cost-per-download (CPD) campaign that was continuously optimized based on the habits of navigation of converted users. The digital experts of Quiroga transferred the budgets of each platform to generate the lowest possible cost.

RESULTS

Quiroga delivered downloads at a cost of 22% below the cost calculated per client download. Blackberry Messenger was delivered to 29% more users thanks to the digital optimization performed by Quiroga.

We think Latin America from Latin America.

GLOBAL

Carlos Pellegrini 855 Piso 11,
Buenos Aires, Argentina
(+54 11) 3988 3910info@quirogamedios.com

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000info@quirogamedios.com

BOLIVIA

Calle Los Claveles #115,
Sirari Santa Cruz,
Bolivia
(+ 591) 3314 0606 info@quirogamedios.com

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754info@quirogamedios.com

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 info@quirogamedios.com

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 info@quirogamedios.com

ECUADOR

Av. 12 de Octubre 24-528 y Luis Cordero,
Edificio World Trade Center, Piso 9, Of. 903,
Quito, Ecuador
(+593 9) 9466 6838 info@quirogamedios.com

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 info@quirogamedios.com

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 info@quirogamedios.com

PERÚ

Calle Monte Rosa 240 oficina 1004, Chacarilla,
Santiago de Surco, Perú
(+51-1) 676 1104 info@quirogamedios.com

URUGUAY

25 de mayo 635, piso 7,
Montevideo, Uruguay
(+598) 2917 0170 info@quirogamedios.com

USA

78 SW 7th,
Miami, Florida, Estados Unidos
(+1 786) 302 4405 info@quirogamedios.com