María Esparza

"The week of April 15, I had the opportunity to meet again with the South, at the South of the Continent. Quiroga Media Agency held in Buenos Aires our hub, the second meeting of directors of the region, to visualize the future of the largest independent network in Latin America.

It was a multicultural meeting, in which each country exhibited the todays' actions and a little of tomorrows' in our industry; One of the things that impressed me the most was the professional level of the team, the knowledge of their countries, the common problems and the opportunities we have. In my 30 years of professional career -almost all of them in a global holding company- I had never seen the ocean of opportunities that we have as an independent holding company.

Latin America is 100% of our entire being: that is why the construction of products thinking about our cultural aspects - so common but so different - is a great challenge that we are building by the hand of our regional leader and CEO.

Gustavo Quiroga has invited us to think from Latin America for Latin America, even in these difficult times, with the certainty that -if we all paddle in the same direction with leadership and commitment- we will not only continue to be the largest independent network in Latin America but the agency with the greatest strategic projection in the region.

The experience and seniority level are a "must" in our industry: clients are waiting for a solution to their problems, professionals who speak and understand their language, proactive, disruptive and this is only achieved with fresh minds in constant learning and evolution, curious and creative minds: "It's not about age, it's about curiosity."

Quiroga, today, invites us to rethink the industry and that is our bet. "