This tool (BOX PLOT) allows us to optimize our media planning strategies by means of detailed analysis of shows and/or signals.
A novel tool developed to plan strategies and media. It works with various aggregation levels (cities, departments and provinces) and calculates numbers of people based on gender, age, education, socioeconomic level, profession, job, income decile (individual and per capita), etc.
This tool allows us to allocate budgets to different markets depending on their advertising weight, taking into account the needs of both the market and the brand, and the connection between the target and the advertisement. This same analysis can be conducted for different targets instead of different markets.
Audience analysis. Analysis of cost per contact. Recognition of business opportunities. Business volume analysis. Support in the interior of the country.
Advertising plan optimizer. This tool allows us to optimize the budget for FTA and Cable, maximizing our coverage and frequency while minimizing investments. It also allows us to assess various goals per medium, slot and communication period, in order to obtain optimum results.
Info Media Groups. The tool drafts detailed automatic reports on the investments made in each media group by both our clients and their competitors. It also generates investment maps to assess the relationship between each advertiser and/or market segment and the various media groups.
A comprehensive management system that allows us to handle large volumes of investments/information swiftly and precisely. Our clients can use it remotely to preview, in real time, their advertising plans, investments in each media group, systems, etc.
Semiological Analysis: reconstruction of competing brands' stories and strategies. Reconstruction of competitors' brand architecture. Analysis of competing brands' territory. It allows to establish the criteria for an adequate definition of the brand strategy by the drafting of maps of competitors' communication strategies. Ad hoc qualitative and quantitative research.
A comprehensive service to implement advertising communication in all communication systems. This business unit not only generates ideas, but also handles all of the details for their adequate execution.
National Agency Network. The system allows planners to apply their local knowledge and experience in planning a strategy for each region, province or city. Interior Planning.
A tool designed to optimize operating services. It channels all client-agency claims through the web. This tool optimizes operating solution times, accelerating the process of all of the areas involved in the management of the claim.
Suppliers' Portal. Online invoicing control that also allows filing claims through the web.
Universal sport control, measuring and assessment tool, which can be equally applied to any sport. It allows assessing the performance of a brand when present in any event. The measuring process includes the actions undertaken before, during and after the event in various media (FTA, cable, newspapers in the capital city and in other provinces, and magazines).