Food Trucks

The Palace Luxury Outlet


The aim was to get the word out about a first-ever Food Truck event that was part of a larger event (The Palace - Luxury Outlet).

KEY FEATURES

The Palace - Luxury Outlet has a long history of organizing events:

From 2010 up to and including July 2015, The Palace - Luxury Outlet has hosted:

  • 2 events at Tattersall, Palermo.
  • 13 events at Tribuna Plaza, Palermo.
  • 2 events at Darwin, San Isidro.
  • 1 event at Predio Ferial, Córdoba.
  • The Palace - Luxury Outlet came to a point where growth in the number of event-goers became increasingly challenging.
  • The Palace - Luxury Outlet expected to overcome that hurdle by factoring a food truck fare into the main event.

GOAL

To generate high coverage levels in the area of influence (Ciudad Autónoma de Buenos Aires).

MEDIA PLAN

The campaign was split up in two:

1- Publicity of the 13th edition of The Palace - Luxury Outlet. Widespread communication by means of outdoor advertising, plus disclosure under the agreement in place with benefit card Club La Nación, which offers great discounts in connection with the event. Print ads in La Nación newspaper as well as display of rich media ads on the site, in addition to several e-mail marketing messages that were sent to the entire database of Club members.

2- The Food Truck event took place over two weekends in the parking area of the main event. This event was promoted exclusively on social media, with the aid of bloggers, which made the announcement go viral.

RESULTS

Attendance tripled during the weekends when the food truck event was held. The target audience welcomed the food truck fare as an additional service within the main event (The Palace Luxury Outlet), which was precisely the ultimate purpose. A positive level of engagement with the target audience was achieved. As a result, this sideshow will be conducted again together with the main event, in the hope that it will be as successful.

We think Latin America from Latin America.

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000[email protected]

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 [email protected]

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 [email protected]

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 [email protected]

URUGUAY

8 de octubre 2355, of. 1401,
Montevideo, Uruguay
(+598) 2408 3548 [email protected]

USA

1263 Seagrape Circle,
Weston, Florida, Estados Unidos
(+1 786) 775 1284 [email protected]

PERÚ

Av. Del Pinar 180. Of. 304,
Santiago de Surco, Perú
(+51-1) 715-5372 (+51-1) 999-281-428 [email protected]

ECUADOR

Suecia 277 (y Av. de los Shyris),
Piso 6, Edificio Suecia,
Quito, Ecuador
(+593-2)-244-1018 [email protected]

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 [email protected]

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754[email protected]