Each person is a world of their own

Personal


An all-encompassing campaign on all channels, on the same day, at the same time, across the country, keeping it all under strict confidentiality to achieve the desired result—to stun everyone and make Personal the talk of the town.

KEY FEATURES

The media strategy we implemented for the launch of Personal was meant to embrace the concept behind the campaign on parallel platforms, spreading logo diversity and the notion that "Each person is a world of their own." We managed to communicate that concept of diversity, and transmit a sense of synchronicity on all media platforms, using differing formats in each case.

GOAL

Personal puts people first, in the belief that "Each person is a world of their own." Drawing on logo diversity, we set out to leverage different media channels to publicize this campaign.

MEDIA PLAN

The plan was to tap into all existing media: Outdoor advertising: 14,665 elements. TV 166,755 seconds. PRINT 230 ads. INTERNET 149,565,000 impressions. RADIO 560, 812 seconds.

RESULTS

In just 1 month, the public showed good recall of and a positive response to the change in image. We attained great levels in terms of brand recall, branding, positive response, and understanding. Campaign performance outdid that of our competitors in all media.

We think Latin America from Latin America.

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000info@quirogamedios.com

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 info@quirogamedios.com

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 info@quirogamedios.com

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 info@quirogamedios.com

URUGUAY

8 de octubre 2355, of. 1401,
Montevideo, Uruguay
(+598) 2408 3548 info@quirogamedios.com

USA

78 SW 7th,
Miami, Florida, Estados Unidos
(+1 786) 302 4405 info@quirogamedios.com

PERÚ

Av. Del Pinar 180. Of. 304,
Santiago de Surco, Perú
(+51-1) 715-5372 (+51-1) 999-281-428 info@quirogamedios.com

ECUADOR

Suecia 277 (y Av. de los Shyris),
Piso 6, Edificio Suecia,
Quito, Ecuador
(+593-2)-244-1018info@quirogamedios.com

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 info@quirogamedios.com

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754info@quirogamedios.com