#MartesRandys

Randys


Randys

Branding Campaign aimed at driving high Facebook traffic on Tuesdays to points of sale, thus increasing the number of transactions.

KEY FEATURES

It was observed that on Tuesdays, regardless of the fortnight or of active promotions, and without any particular call to action related to those days, the Facebook page of the brand showed an interaction between followers that was much greater than on any other day of the week.

GOAL

To expand the Facebook follower base and increase follower interaction with posts.

MEDIA PLAN

The #MartesRandys [Tuesdays at Randys] Campaign was designed to grant an exclusive benefit to the followers of the brand's fanpage which is solely redeemable at points of sale by showing a post describing the benefit offered on that same day.

The campaign is publicized non-stop on social media and points of sale, with back-up radio advertising on special dates. In all cases, we focus heavily on creating expectations, whether on undisclosed or revealed benefits, depending on the particular benefit offered.

RESULTS

There was an immediate increase in the number of transactions on Tuesdays at all Randys stores, and the continuous update of the benefits offered made it possible to raise the value of the average ticket on those days.

In addition, we were able to increase the turnover of seasonal products and make cross-promotions, doubling redemption month after month.

Regarding the fan page, we made the most of the budget, and managed to reduce the monthly cost per action and cost per new follower, which translated into a larger follower base and greater follower interaction with posts.

New followers: + 49%
Monthly Interaction: + 440%

We think Latin America from Latin America.

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000[email protected]

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 [email protected]

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 [email protected]

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 [email protected]

URUGUAY

8 de octubre 2355, of. 1401,
Montevideo, Uruguay
(+598) 2408 3548 [email protected]

USA

1263 Seagrape Circle,
Weston, Florida, Estados Unidos
(+1 786) 775 1284 [email protected]

PERÚ

Av. Del Pinar 180. Of. 304,
Santiago de Surco, Perú
(+51-1) 715-5372 (+51-1) 999-281-428 [email protected]

ECUADOR

Suecia 277 (y Av. de los Shyris),
Piso 6, Edificio Suecia,
Quito, Ecuador
(+593-2)-244-1018 [email protected]

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 [email protected]

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754[email protected]