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Huawei


A branding campaign aimed at expanding brand recognition in the Argentine market focusing on product quality, and at increasing market share in the local market.

KEY FEATURES

The challenge before us, on top of tapping into the proper media mix, was to identify actions and channels that would cause the desired impact on the target audience.

GOAL

To come up with an efficient media mix to attain Target Reach and Brand Awareness.

MEDIA PLAN

We managed to get Marley on board to use smartphone Huawei Mate 7 on TV show "Elegidos" on TV station TELEFE, where mobile phones are used by the audience to cast votes for a contestant to stay on the entertainment show, or else leave it. A direct link was established between technology and entertainment.

For Outdoor Advertising, dedicated high-impact efforts were devised. We explored ways to make the Huawei's Logo stand out in corporeal form. Drawing on the "International" character of Huawei as the world's 3rd leading manufacturer, we established a presence in the Ezeiza and Aeroparque airports.

On Digital platforms, we leveraged high-impact, innovative formats with a focus on segmentation options. We spread the reach of the commercial onto social media networks as well as renowned media outlets. We took center stage in the main technology segments of the market. We developed a strong synergy with the Offline strategy, including through the "Elegidos" mobile app. Strong presence in mobile applications and major newspapers. SEM strategy.

RESULTS

Our reliance on a media mix allowed us to attain pre-established levels of reach with huge impact, as we successfully contacted nearly 80% of the defined Target audience.

We think Latin America from Latin America.

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000[email protected]

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 [email protected]

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 [email protected]

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 [email protected]

URUGUAY

8 de octubre 2355, of. 1401,
Montevideo, Uruguay
(+598) 2408 3548 [email protected]

USA

1263 Seagrape Circle,
Weston, Florida, Estados Unidos
(+1 786) 775 1284 [email protected]

PERÚ

Av. Del Pinar 180. Of. 304,
Santiago de Surco, Perú
(+51-1) 715-5372 (+51-1) 999-281-428 [email protected]

ECUADOR

Suecia 277 (y Av. de los Shyris),
Piso 6, Edificio Suecia,
Quito, Ecuador
(+593-2)-244-1018 [email protected]

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 [email protected]

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754[email protected]