Good things last for life

Gafa


The media strategy was to back up the concept behind the campaign created for Valentine's month under the "Good things last for life" slogan.

KEY FEATURES

A Microsite was developed under the "Good things last for life" slogan for users to participate in tests to find out what stage their romantic relationship was at (the freezer, the fridge, the oven). Users could also upload selfies to commercials on the Web and become true protagonists.

This promotional campaign was also backed by a radio strategy. Radio host couples in tune with the target audience were selected to act out a scripted situation where the slogan was used to drive visits to the microsite. Creative implementation was accomplished through non-traditional advertising on the radio by selected hosts, who interacted with each other to encourage visits to the Website.

GOAL

To carry out a media plan for Valentine's month with a view to communicating an online promotion that was meant to make families relate to the brand, using an innovative strategy both on the Internet and on the radio.

MEDIA PLAN

Radio.

RESULTS

The impact that resulted from the campaign was that it brought the brand closer to families, tying them to such notions as familiarity, warmth, modernity.

  • Through this action, we reached an audience younger than usual.
  • The campaign resulted in more than 1,200,000 impressions and over 100,000 clicks.
  • 6,548 users registered and the site hit 34,778 visits.

We think Latin America from Latin America.

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000[email protected]

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 [email protected]

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 [email protected]

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 [email protected]

URUGUAY

8 de octubre 2355, of. 1401,
Montevideo, Uruguay
(+598) 2408 3548 [email protected]

USA

1263 Seagrape Circle,
Weston, Florida, Estados Unidos
(+1 786) 775 1284 [email protected]

PERÚ

Av. Del Pinar 180. Of. 304,
Santiago de Surco, Perú
(+51-1) 715-5372 (+51-1) 999-281-428 [email protected]

ECUADOR

Suecia 277 (y Av. de los Shyris),
Piso 6, Edificio Suecia,
Quito, Ecuador
(+593-2)-244-1018 [email protected]

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 [email protected]

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754[email protected]