Messenger

Blackberry


Application Release.

KEY FEATURES

Blackberry was seeking to roll out its cross-platform Blackberry Messenger (BBM) application for IOS / ANDROID users simultaneously in Argentina, Colombia, and Mexico.

GOAL

BBM needed to attain booming growth to stop its market share from eroding and enable Blackberry device users to keep in touch with contacts using other smartphone brands.

MEDIA PLAN

Quiroga recommended launching a completely mobile campaign geared toward applications with a large volume of users per market as a way to boost branding, and a cost per click (CPC) and cost per download (CPD) mobile campaign that was continuously optimized on the basis of converted user navigation patterns. Digital experts at Quiroga worked to optimize the budget for each platform toward the lowest cost possible.

RESULTS

Quiroga made downloads available at a cost that was 22% lower than the estimated cost per download to clients. Blackberry Messenger came to 29% more users as a result of the digital optimization carried out by Quiroga.

We think Latin America from Latin America.

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000[email protected]

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 [email protected]

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 [email protected]

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 [email protected]

URUGUAY

8 de octubre 2355, of. 1401,
Montevideo, Uruguay
(+598) 2408 3548 [email protected]

USA

1263 Seagrape Circle,
Weston, Florida, Estados Unidos
(+1 786) 775 1284 [email protected]

PERÚ

Av. Del Pinar 180. Of. 304,
Santiago de Surco, Perú
(+51-1) 715-5372 (+51-1) 999-281-428 [email protected]

ECUADOR

Suecia 277 (y Av. de los Shyris),
Piso 6, Edificio Suecia,
Quito, Ecuador
(+593-2)-244-1018 [email protected]

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 [email protected]

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754[email protected]