AN AGENCY THAT BRINGS SOMETHING TO THE TABLE

We are the largest independent media agency in the region.


Resultados que suman valor real a tu marca

Results that add actual value to your brand

WE MAXIMIZE YOUR MARKETING BUDGET THROUGHOUT LATIN AMERICA

Quiroga Media is a media agency committed to maximizing our clients' marketing results using our specialized knowledge of consumers and experience in marketing, planning and media acquisitions.

We are the largest independent media agency working with national and international accounts in each country. We use local resources and apply the best global practices in all of Latin America.

Our reach, experience and constant work with leading international brands for over 15 years have made us industry leaders.

SAP
Nissin Foods
Garden House
Huawei
Telekino
Grupo Peñafiel
Acer
Sanfer
Mercedes-Benz
Pampa Energía
Ado
Ricola
Megatone
Nikon
Hertz
Gobierno de la Ciudad de Buenos Aires
OSDE
Sony Music
Honda

Regional Coverage

OFFICES IN MAJOR LATIN AMERICAN CITIES

We are the largest independent media agency in the region. We are based in Buenos Aires, Argentina, and have offices in Mexico, Chile, Colombia, Paraguay, Uruguay, and the US.

Cobertura Regional

Quality Policy

ISO 9001 CERTIFIED COMPANY

We seek to set a new standard of quality for the advertising industry by being the first media agency and the first company in the sector to obtain the ISO 9001:2008 certification.

Independent Management

FAST DECISIONS AND CONSTANT ADAPTABILITY

Our working process can be perfectly customized to fit the different variables of each of our clients, from strategy, planning, negotiation, management, and reporting, to their media budget implementation models.

Trayectoria

Track record

OVER 15 YEARS DEVELOPING COMMUNICATION SOLUTIONS

Our reach, experience and constant work with leading international brands for over 15 years have made us industry leaders.

Our tools

WE ARE PIONEERS IN THE DEVELOPMENT OF EXCLUSIVE TOOLS

Our knowledge of the advertising market and the volume and scope of the actions we undertake for our clients have allowed us to develop and maintain, for over 15 years, our own research, planning, optimization, measuring, control and reporting tools that expand the scope of our services, together with the best-known industry tools in the market.

This tool (BOX PLOT) allows us to optimize our media planning strategies by means of detailed analysis of shows and/or signals.
A novel tool developed to plan strategies and media. It works with various aggregation levels (cities, departments and provinces) and calculates numbers of people based on gender, age, education, socioeconomic level, profession, job, income decile (individual and per capita), etc.
This tool allows us to allocate budgets to different markets depending on their advertising weight, taking into account the needs of both the market and the brand, and the connection between the target and the advertisement. This same analysis can be conducted for different targets instead of different markets.
Audience analysis. Analysis of cost per contact. Recognition of business opportunities. Business volume analysis. Support in the interior of the country.
Advertising plan optimizer. This tool allows us to optimize the budget for FTA and Cable, maximizing our coverage and frequency while minimizing investments. It also allows us to assess various goals per medium, slot and communication period, in order to obtain optimum results.
Info Media Groups. The tool drafts detailed automatic reports on the investments made in each media group by both our clients and their competitors. It also generates investment maps to assess the relationship between each advertiser and/or market segment and the various media groups.
A comprehensive management system that allows us to handle large volumes of investments/information swiftly and precisely. Our clients can use it remotely to preview, in real time, their advertising plans, investments in each media group, systems, etc.
Semiological Analysis: reconstruction of competing brands' stories and strategies. Reconstruction of competitors' brand architecture. Analysis of competing brands' territory. It allows to establish the criteria for an adequate definition of the brand strategy by the drafting of maps of competitors' communication strategies. Ad hoc qualitative and quantitative research.
A comprehensive service to implement advertising communication in all communication systems. This business unit not only generates ideas, but also handles all of the details for their adequate execution.
National Agency Network. The system allows planners to apply their local knowledge and experience in planning a strategy for each region, province or city. Interior Planning.
A tool designed to optimize operating services. It channels all client-agency claims through the web. This tool optimizes operating solution times, accelerating the process of all of the areas involved in the management of the claim.
Suppliers' Portal. Online invoicing control that also allows filing claims through the web.
Universal sport control, measuring and assessment tool, which can be equally applied to any sport. It allows assessing the performance of a brand when present in any event. The measuring process includes the actions undertaken before, during and after the event in various media (FTA, cable, newspapers in the capital city and in other provinces, and magazines).
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Our services

WE MAXIMIZE YOUR MARKETING AND ADVERTISING BUDGET

We generate an ISO 9001 certified working process that allows us to optimize budgets, generate comprehensive media solutions and build lasting agency-client, advertiser-media and brand-consumer relationships.

Diagnosis

  • Understanding
  • Competition analysis
  • Targeting
  • Behavioral studies
  • Attitudes towards advertising
  • Brand position
  • Reconstruction of branding architecture
  • Brand territory
  • Points of interest
  • Clustering
  • Data mining
  • Quiroga Geo
  • Quiroga Conexión
  • Quiroga VT
  • Advertmind
  • Quiroga Marcas
  • Quiroga Ds

Goals

  • Clients' needs and expectations
  • Communicational goals
  • Niche determination
  • Quiroga Geo
  • Quiroga Conexión
  • Quiroga VT
  • Advertmind
  • Quiroga Marcas
  • Quiroga Ds

Strategy

  • Communicational strategy
  • Channel selection
  • Ideas
  • Creativity and impact
  • Quiroga Geo
  • Quiroga Im
  • Quiroga Red Interior
  • Advertmind
  • Quiroga Ds
  • Quiroga Conexion
  • Quiroga Contenidos
  • Quiroga Internet

Tactics

  • Tactical planning
  • Channel selection
  • Ideas
  • Impact
  • Integral optimization
  • Quiroga Geo
  • Quiroga Red Interior
  • Quiroga Fusión
  • Advertmind
  • Quiroga Audiencias Quiroga Optim
  • Quiroga Contenidos
  • Quiroga Ratings

Implementation

  • Negotiation strategy
  • Special businesses
  • Strategic advising
  • On and off line media acquisitions
  • Management
  • Material management
  • Systemization
  • Quiroga Red Interior
  • Advertmind
  • Cotizador NET
  • Quiroga Negprof

Control

  • Results analysis
  • Active campaign management and administration
  • Coverage and frequency monitoring
  • Advertising plan control before and after the campaign
  • Quiroga Red Interior
  • Advertmind
  • Quiroga Audiencias Quiroga SisControl
  • Backoffice

ROI

  • Return on investment analysis
  • Quiroga ROI

QUIROGA MEDIA IS A MEMBER OF THE FOLLOWING PROFESSIONAL ASSOCIATIONS

We think Latin America from Latin America.

ARGENTINA

Carlos Pellegrini 855 Piso 6,
Buenos Aires, Argentina
(+54 11) 5811 3000info@quirogamedios.com

MEXICO

Montes Urales 530 Piso 4,
Col. Lomas de Chapultepec,
Miguel Hidalgo, 11000, México DF.
(+52 55) 5596 8397 / 8545 / 8593 info@quirogamedios.com

COLOMBIA

Cra. 14 # 94A - 61 Of. 403,
Bogotá, Colombia
(+57 1) 805 3828 info@quirogamedios.com

PARAGUAY

Avda. Aviadores del Chaco 1924
Torre 3, Piso 14, Oficina C,
World Trade Center, Asunción, Paraguay
(+595) 21662 062 info@quirogamedios.com

URUGUAY

8 de octubre 2355, of. 1401,
Montevideo, Uruguay
(+598) 2408 3548 info@quirogamedios.com

USA

78 SW 7th,
Miami, Florida, Estados Unidos
(+1 786) 302 4405 info@quirogamedios.com

PERÚ

Av. Del Pinar 180. Of. 304,
Santiago de Surco, Perú
(+51-1) 715-5372 (+51-1) 999-281-428 info@quirogamedios.com

ECUADOR

Suecia 277 (y Av. de los Shyris),
Piso 6, Edificio Suecia,
Quito, Ecuador
(+593-2)-244-1018info@quirogamedios.com

CHILE

Providencia 288, of 21,
Providencia, Santiago de Chile
(+ 5622) 2233 2515 info@quirogamedios.com

BRASIL

Rua Miguel Rodrigues, 88
Vila Madalena
São Paulo
(+ 5511) 3774 0754info@quirogamedios.com